GrowthHackingIdea - Never do this - 1000% decrease in sales
Too many choices lead to analysis paralysis.
A well-known analysis paralysis study was conducted in a supermarket in 2000. A jam tasting kiosk was set up to offer different flavours to customers. The test compared the impact of varying the number of choices between 24 and 6.
Results: the kiosk with 24 flavours converted into customers at a 1000% lower rate than the one with just 6 flavours.
I hope you boost your sales by 1000% too! ;)
Source: blog.getrooster.com
Cheers,Charlie Patel ;)
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This test is a scary one :)
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