How to make a prospect dream about a product
There is one magic word - a subconscious tumbler that makes everybody dream naturally and automatically.
This word is “when”.
Real estate agents are notorious for using this sales tactic: “when you have a BBQ in your new home, make sure that you invite me”. They are coercing you to dream about the future outcome. Once you get hooked, you’ll be more likely to go through with the purchase.
By using the word “when”, CrazyEgg boosted their sales by 5%.
Source: www.quicksprout.com
Cheers,Charlie Patel ;)
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