All the best LinkedIn content shares these elements:

• Hook. Effective hooks are often indicative of the intended audience, as well as provocative and contrarian. Don’t be afraid to be vague for the sake of intrigue.
• Visuals. Leverage carousels, screenshots, photos, GIFs, and memes to boost engagement. Natural, less branded content works best.
• Personality. Find an authentic voice, perhaps a shade bolder or more casual than the tone you would use on your website.
• Consistency. Start slow with a regular publishing and interaction schedule, and increase your cadence over time.
• Intrigue. If you want to make the algorithm happy, stop the scroll. The longer users dwell on your content, the higher your reach.
• Discussion. Respond quickly to comments to increase engagement and reach. But genuine, quality interactions are more valuable than quantity. Establish connections through thoughtful follow-ups.

Get the full scoop from a LinkedInfluencer at Beam Content.

What do the chatbots think of your brand?

HubSpot has launched a new free tool to help marketers understand a brand’s appearance and sentiment in AI-powered searches, because language-model optimization (LMO) is a thing we all have to worry about now.

AI Search Grader offers four key components—grade, sentiment score, share of voice, and personalized analysis—for evaluating your brand’s presence in AI searches.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

If feminine hygiene commercials have taught us anything, it’s that you can cartwheel and play tennis on your period, no problem.

But a survey revealed that 1.5 million menstruators believe that you can’t swim on your period.

So Modibodi, maker of period underwear and swimwear, dropped freediver Brinkley Davies into shark-infested waters to finally bust the myth.

“This simple act is a disruptive product demonstration, a statement of empowerment, and a great articulation of the new brand platform Fear Not,” says Keenan Motto, creative partner and co-founder of Fabric, the agency behind the campaign.