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Whether you’re answering questions, hosting live shopping experiences, going behind-the-scenes, fulfilling audience requests, or collaborating with a creator, TikTok Live is a powerful way to reach new users.

Here’s how to do it right:

• Timeslot: Use TikTok analytics to find when your followers are most active and schedule your live streams during those peak times.
• Length: Keep your streams around 30 minutes, even though you can go live for up to 60 minutes, for better viewer retention.
• Consistency: Regularly post videos and inform your audience when you’ll go live, using TikTok’s scheduling features to increase visibility.
• That Good Lighting: Stream in well-lit environments or use a ring light to keep viewers focused on you.
• Connection: Ensure a stable internet connection to avoid interruptions during your live stream.
• Agenda: Have clear guidelines or a loose plan to stay focused, while still being flexible and spontaneous.
• Engagement: Actively interact with your viewers by responding to comments and questions in real time.
• Moderation: Use TikTok’s tools to filter comments and block disruptive viewers for a smoother experience.

Check out the Buffer blog for a full primer.

👀 Sponsor this spot to share your product or service with our community.

JustBeamIt is a straightforward peer-to-peer file transfer service.

You simply select a file, generate a URL, share the link with the recipient, and both parties keep their browsers open during the transfer.

One of the major advantages is that there’s no restriction on file size or quantity. That said, the transfer link does expires after 10 minutes, so hop to it. 🛸

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

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• 200 characters 📣
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• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Solo Stove is lighting up with official smokesman Snoop Dogg for a second time, following a campaign last November that was initially lauded as original but subsequently criticized after it ultimately failed to lift sales.

This time, Snoop and Warren G share a “blunt session” in a campaign that will feature placements on Amazon’s Thursday Night Football, NFL Sunday Ticket, and “The Voice.”

Snoop shares some “blunt marketing” truths: this is an ad, you should buy the product, and you’re more likely to buy it because Snoop is telling you to. Cue the dollar-sign sounds.

We love that the brand is doubling down and optimizing instead of throwing out a fire idea.