Market Mix - 🔍 How to ship winning ads...fast

The proper targeting, look-a-like audiences, and campaign optimization can’t fix sh*tty ads.

Your ads need to earn the click.

And earning the click comes down to two things:

It sounds easy, but it’s not.

Great ad copy starts with understanding the five levels of awareness and how they factor into an ad communicating to the right person in the right way.

I wrote an entire guide here breaking down how to take these five levels of awareness and re-write your ads for each level.

But the next portion is key…

GREAT AD CREATIVE.

It captures attention. Retains attention. Then drives action.

But the key to great ad creative is being able to scale ad creative while scaling the product narratives.

Lemme explain.

Let’s look at Athletic Greens…

Athletic Greens ads used to only talk about how they’ll minimize your supplement cabinet.

But if that’s not a problem you face as a consumer, then that ad doesn’t matter.

Now, Athletic Greens has scaled its ad narratives based on the different reasons, pain points, and solutions consumers buy the product.

Example:

Because of this, Athletic Greens needs to create A TON of ad creative specific to each “job to be done.”

Which can be costly.

But I found the tool Athletic Greens uses to scale ad creative and ad narratives daily.

It’s called Creative OS.

And here’s how it’ll help you create new ads daily:

I can’t recommend it enough if you’re running paid ads.

So, the best part is you can take it for a test run for the next 7 days for free here.

If you love it, then use the code “marketingexamined” for 25% off the first month.

Regardless, you’re getting a ton of ad creative on the house in 7 days. 

Try it and let me know what you think,

Alex