Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

29 Aug‍ust, 2024

An email envelope with a play button in front of it

Blog

How to Embed Video in Email

Like everything in email marketing, there are a few options open to you if you want to embed a video in your email.

Yes, you can natively embed a video in your email so that it actually plays in the inbox, too.

But! That native solution has limited functionality across the majority of email clients.

The good news is that your other options require less technical know-how. Plus, they work across the majority of email clients—and are proven to drive up your click-throughs.

An icon of a person with a question mark on their face with gray gears next to their head

Quick question:
Which one of these is a myth about email personalization?

It’s too complicated to be worth it
It only works in B2C
It’s hard to measure
It doesn’t lead to real success

Scroll to the bottom for the answer.

Black Friday is one of the busiest times in the inbox. Make sure your emails stand out—and convert—with these subject line tips.
Know your commercial from your transactional emails and get tips on how to make the most out of your transactional emails.
Create emails that shine—even in the dark using our Ultimate Guide to Dark Mode, with tips and code snippets from the email community!
Get through the busiest part of the year with a little help from GenAI. See how our very own Tracie Pang used ChatGPT to create an email sequence.

From our bookmark bar to yours

Dial down—or dial up—your seasonal email strategies using these insights.
Email design is a balancing act taking into account CTA strategy, branding, and more. Here are some tips to help you create beautiful emails.
PSA: ESP deliverability rankings mean nothing. That’s it. That’s the PSA.

The answer: all of the above! Check out these other myths and learn how to make email personalization easier and more effective.

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Learn how to add video to email, get ahead with Black Friday subject line inspiration, and more

How to Embed Video in Email

From our bookmark bar to yours

Older messages

Overcoming email personalization hurdles, holiday marketing tactics for a successful Q4, and more

Why email ROI is misunderstood, discover July’s most popular email client, and more

The Olympic champ of click-boosting tactics, rethinking personalization, and more

Why you should embrace the Promotions tab, tame the beast that is email ROI, and more

10 email personalization myths, why emails end up in spam, and how to launch a newsletter

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