Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

15 Aug‍ust, 2024

Blog

Going beyond email ROI

If you only expect email to drive conversions, you’re thinking about email all wrong.

We all know how powerful email marketing is. It’s known to have an ROI of 36:1—that’s $36 back for every $1 spent.

But can you still consider your email program as powerful if you don’t know its ROI?

Yes. Absolutely. Email helps brands fuel everything from customer retention to brand awareness. Much of that can’t be attributed to a single ROI value.

Email ROI is just the tip of the iceberg. There’s so much more that email contributes to, below the waterline.

Quick question:
It’s National Tell a Joke Day tomorrow! Why did the email marketer start a band?

Scroll down for the answer...

Drumroll please The most popular email client in July was Apple Mail . Get up to speed on the most popular email clients of the year, so far.
72% of marketers don’t know their email ROI. But email is still considered the most effective marketing channel. Get more insights like this.
Get your free email templates! Dark Mode-friendly, accessible, and free to download.
Why do emails actually go to spam? The definition of spam has changed over the years—and who defines email as spam.

From our bookmarks bar, to yours

Brands who have adopted BIMI are growing. As of July 2024, there were over 21,000 BIMI logo records published!
The #1 subject line tip: don’t be deceptive or misleading. Here are 8 more you need to dive into.
Email deliverability rates are getting better! But there’s still so much to learn about constantly changing deliverability requirements.

The answer: because their emails were always getting sent to the Promotions tab, so they figured they might as well make some noise! Here’s how you can.

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Why email ROI is misunderstood, discover July’s most popular email client, and more

Going beyond email ROI

From our bookmarks bar, to yours

Older messages

The Olympic champ of click-boosting tactics, rethinking personalization, and more

Why you should embrace the Promotions tab, tame the beast that is email ROI, and more

10 email personalization myths, why emails end up in spam, and how to launch a newsletter

How to start a newsletter, craft countdown timers in 5 minutes or less, and more

How the definition of spam is changing, 4 lessons on email deliverability, and more

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