In this edition:

What’s New?

Content Generation Tools Dominate The Gen AI Consumer Product Landscape

Explore the latest "Top 100 Gen AI Consumer Apps" report, a deep dive into the most buzzworthy AI apps capturing everyone's attention right now! 🚀 

Covering the top AI-first web products and mobile apps, this list reveals fascinating trends. Creative tools are the reigning champs, with 52% of the top web apps focusing on content creation—images, videos, music, you name it! Newcomers like Luma, Viggle, SeaArt, and Udio are making big waves, and music generator Suno jumped all the way up to #5!

On the mobile side, content editing is the big thing, with popular apps like Meitu, SNOW, and Adobe Express embracing generative AI. Want to see the full lineup and get direct links to these standout apps? Check out the full list here and get in on the action! 📲✨ Read more

Generative AI Getting Cheaper

What’s New? Generative AI models from Google and OpenAI have seen substantial price cuts, with reductions of up to 78%. This reflects intensifying competition, few distinguishing features between AI models, and efficiencies gained from larger data centers.

Why It Matters? These lower prices are likely to increase AI adoption, making it easier to integrate AI-powered features into products and strategies and boosting productivity. However, this trend could also lead to commoditization, with AI becoming a standard, expected feature rather than a unique selling point for products. There’s also a risk of increased “AI washing,” where products are labeled as AI-powered without substantial functionality, diluting the value and trust in genuine AI innovations.

AI is rapidly becoming more widespread, transforming industries across the board by enhancing efficiency, innovation, and decision-making processes. For professionals, staying ahead of this technological curve is no longer optional but essential. To remain competitive and relevant, they must understand how to integrate AI tools into their roles effectively.

Trending Growth Tools

BHuman: Create a digital clone of yourself you can personalize for your video outreach campaigns.

Guidde: Create step by step visual descriptions of your workflow using AI.

Trackdesk: Launch an affiliate marketing solution that’s intended to scale with you as your business grows.

Quick Updates

Gmail users on Android can now chat directly with Gemini about their emails with new Q&A feature Read more

Gemini’s people-generating feature got fixed Read more

4 new Google updates: generative AI insights, shopping trends, ad campaign and more Read more

YouTube is expanding access to courses, providing another potential revenue stream for creators Read more

X is close to launching a professional video call feature Read more

TikTok published a holiday marketing guide Read more

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Growth Tips

How to find the best AI-powered app to transcribe your audio Read more

Why B2B brands are embracing influencer marketing? Read more 

As search is fragmenting, brands need to develop knowledge graphs Read more

What do you encounter when you look at major problems with AI implementation? Read more

AI Prompt Of The Week

Community Forum

Have a question for the community? Post it now!

Replay: Differentiation Strategy for Growth with Ben Stuart

We recently hosted a fantastic session on brand differentiation with Ben Stuart, filled with practical strategies and real-world examples on how to make your brand stand out. If you missed you can catch up by watching the full replay! 🎥

Member Posts

A/B Testing for Notifications: Techniques to Enhance Your Mobile App's Performance

By Anjali Srivastava

In the competitive world of mobile apps, user engagement is key to success. One of the most effective ways to engage users is through notifications. However, not all notifications are created equal. What works for one user might not work for another, and a poorly timed or irrelevant notification can lead to app uninstalls. This is where A/B testing comes into play. A/B testing allows you to experiment with different notification strategies to find out what works best for your audience, ultimately enhancing your app’s performance. Read post

Benefits of Learning Power BI for Business Professionals

By Vipul Yadav

In today's data-driven world, the ability to analyze, interpret, and visualize data is more critical than ever. Microsoft Power BI, a business analytics tool, empowers business professionals to make data-driven decisions, foster business growth, and achieve organizational goals. As a powerful and user-friendly platform, Power BI stands out for its capacity to turn raw data into insightful and actionable business intelligence. Read post

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