GrowthHackingIdea - This A/B test increased sales by 82%
1. A cupcake and 2 cookies package for $10.
2. A cupcake for $10 + 2 cookies for free.
A study showed that people buy option #2 at a 82% higher rate than #1.
Source: www.scu.edu
Cheers,
Charlie Patel ;)
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