Mailbrew Marketing Weekly - Marketing Weekly #195

I Disavowed “Toxic Backlinks”: Here’s What Happened • How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers • 5 Best SEO Audit Tools for More Traffic • Logging Off 🫡 • Why AI Continues to Suck at Original Content? • 025: $100k/year business with NO social media in 2024 (with Bryan Harris) • Hands On Using an LLM for Storytelling • Well, I'll be. Just realized I hit my 40th year in advertising and marketing. • I’m over it • Just got fired. Deep down I know it’s not my fault, but what a hit to my confidence and psyche.
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Sunday September, 2024

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Blogs

I Disavowed “Toxic Backlinks”: Here’s What Happened
Joshua HardwickAug 29
After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story. Visibility is trending
Read more ›
How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
Amanda NatividadAug 29
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that. But no one ever becomes a …
5 Best SEO Audit Tools for More Traffic
Kate StarrAug 26

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top …


Newsletters

Logging Off 🫡
Shannon SankeyAug 30

Open at your convenience.

The post Logging Off 🫡 appeared first on Carney.


Podcasts

Why AI Continues to Suck at Original Content?
ducttapemarketing.comJohn JantschAug 29
In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can …
025: $100k/year business with NO social media in 2024 (with Bryan Harris)
podcasters.spotify.comHeyCreatorAug 27

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews old friend Bryan Harris (@Harris_Bryan). 

Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than …

Hands On Using an LLM for Storytelling
John Wall and Christopher PennAug 30

In this Marketing Over Coffee: Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Using your Ideal Customer Profile (ICP) to improve your storytelling ability If you want to …


Well, I'll be. Just realized I hit my 40th year in advertising and marketing.

I was doing an anniversary thing for a client and realized that I had been working professionally in marketing for four decades in 2024. My career progression has gone: continuity director for a radio station ($3.40 an hour) 1 year, copywriter for a small agency ($16K a year) 5 years...it …

I’m over it

I’ve been working in marketing since 2019 and have a Masters in the field, but I’m exasperated by it.

The higher paid I’ve become, the more shit it is. I want to be doing something creative and I’ve wormed my way into roles where creativity and a liveable salary don’t …

Just got fired. Deep down I know it’s not my fault, but what a hit to my confidence and psyche.

Just got fired and it’s killing my psyche and confidence

For context I’ve been working in nonprofit marketing for almost 10 years. Nonprofit is notoriously awful. Low pay, high expectations, unreasonable workload because you always do more than your job title.

I’ve been at my main job for a few …



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Marketing Weekly #194

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92% Of Business Owners Believe Using SMS In Marketing Is A Bad Idea. Here's 3 Reasons Why It's Not. • This Copywriting Technique Sneaks Your Words Inside A Customer's Head • I've Been

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