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• Compare a wide range of metrics, including acquisition, engagement, retention, and monetization.

Find out more at MarTech.

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Let’s get it on the calendar.

“Maybe it’s Maybelline.”

It’s been nearly 10 years since Maybelline sunset its iconic slogan, so it’s about time to reintroduce it to a new generation—one with whom sonic branding resonates on social.

Gigi Hadid, Storm Reid, Peggy Gou, and Shay Mitchell riff on the slogan in the new campaign, which launched on TikTok.

“[Our jingle] has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators,” said Trisha Ayyagari, global brand president for Maybelline New York, in a press release.