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We have some Instagram quick hits for you. In a Q&A session, Instagram chief Adam Mosseri shared some these tips to optimize your reach:

Insight #1: Repost your Reel to Stories.

“Posting a Reel to your Stories will help a bit with reach. Usually, for most people, your feed posts get a lot more reach than your Stories, and this is because there’s a ton of Stories inventory, so there’s a lot more competition relative to feed. But it will just generally be additive, so it’s a good practice, as long as it’s not something that annoys your followers.”

Insight #2: The largest account should request the collaboration.

“In general, the ranking system [for Collab posts] biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”

Check out the video on Threads.

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Let’s get it on the calendar.

This summer, JanSport’s back-to-school campaign featured silly little anthems that center the iconic backpack in the colorful world of Gen Z.

Now, they’re back with four new spots by Party Land that affirm JanSport’s role as the bag you pack with anything and take everywhere.

It’s wry, retro, and real. Gen Z’s love language.