GrowthHackingIdea - A surprising 42% increase in form fills

A form: "Request a quote from one of our consultants".
Fields: Full name, Email, Phone Number, Company, Describe your project.
Followed by a section: "Your privacy. Your information will not be shared under any circumstance".

"A" test: Remove the section "Your privacy".
"B" test: Remove the section "Your privacy", and add the Verisign trust seal instead.

Results:
"A" test. +27% increase in form fills.
"B" test. +42%.

I thought it only worked on checkout pages!

Source: www.bluefountainmedia.com


Cheers,
Charlie Patel ;)



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