What’s the average lifespan of a website? (New research)

 
 
This was a simple but tedious process 👇

Step 1: Find a list of top marketing brands. Start at the top…

Step 2: Look at the live website, then look at earlier versions in the Wayback Machine…


Step 3: Calculate the interval at which that site had a major redesign…


Step 4: Repeat 50 times, then calculate the average interval between redesigns…


It’s a long and tedious process to get a single point of data…
The average website lifespan is two years and one month.

But that’s for big brands. What about the rest of us?

We have redesigned 1000+ websites over 24 years. When we looked at the lifespan of the sites we’ve built it was much longer. So we did some analysis and we’re able to answer these basic questions…

  • What are the factors that contribute to website redesigns?
  • What should you do to extend the lifespan of your website?
  • How do you calculate the ROI of a website redesign?

Interesting! Show me the research

 
 
 
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