This math pattern explains your marketing performance

 
 
Look at a million marketing charts, and you’ll see a pattern.
There’s always a curve where the top performers are big winners, followed by a big drop and long tail.

Often, these curves follow Zipf’s Law, which states that the second item has half the value of the first. And the third item has one-third the value, and so on.

In other words, top performers in any channel get exponentially better results.

Search is a perfect example. The top ranked page gets a 25% clickthrough rate. Number two gets 12.5%. It’s a ‘Zipfian distribution" right down the line.

The charts for other channels are the same. Here you can see performance curves for social media, YouTube and website traffic. They all follow Zipf.

The strategic implications are clear: do whatever you can to create a top performers, where results are 100x the average performers.

That means focus.
Don’t spread yourself too thin across a lot of efforts.
Get serious about a few channels and go big.

In this article, we share the data, charts and three specific recommendations for aligning your marketing strategy with this inescapable reality.

It’s a short post with big implications that may affect your thinking for years to come…

Great! Show me the charts and the three strategy recommendations →

Bonus Insight: What are the implications for AI?
If the goal is to create 10x content, then stop using AI to improve efficiency. It doesn’t matter how fast your content creation process is if the final result is just another medium quality blog post.

Instead, use AI to produce higher quality. Because your results are always plotted on a power curve.

 
 
Want to learn about the latest Local SEO trends in 2024?

Join us for a live webinar with local SEO expert Joy Hawkins on July 30th at 12:30 pm CT.

 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser

unsubscribe


Older messages

The AI website audit: 3 ways to have AI review your webpages

Thursday, July 11, 2024

(prompts included) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✨ How to create an AI marketing person in 8 prompts

Thursday, June 20, 2024

AI isn't a person in your target audience. But it can create realistic marketing personas to fill in gaps, if you use these 8 powerful prompts. Stakeholder interviews are the best way to learn

✨ 3 advanced lead gen strategies [VIDEO]

Tuesday, June 11, 2024

There are so many ways to generate a B2B lead. From cold outreach and warm introductions, paid search and organic social, anything might work. But before you get overwhelmed with options, keep this in

✨ 3 advanced lead gen strategies [VIDEO]

Thursday, June 6, 2024

There are so many ways to generate a B2B lead. From cold outreach and warm introductions, paid search and organic social, anything might work. But before you get overwhelmed with options, keep this in

Can AI write thought leadership content?

Thursday, May 23, 2024

5 prompts ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

Your Invite To BUILD Summit 2024

Thursday, September 19, 2024

Hey everyone, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

GPT o1 vs. 4o 🥊, Accelerator List 🚀, AI Coming To Your Ads 🤖, and Game-Changing AI Guides 🧭

Thursday, September 19, 2024

Plus: CRO Hacks 📋, B2B Gems 💎, UX Mockup Tutorial Using AI 🎨, Elevator Pitch Tips 🎤, and more! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

FREE AI training for marketers…

Thursday, September 19, 2024

Hi Reader, Do you know you need to do more with AI? If so, I've got some high-quality video training for you. It's designed by me. And for a limited time, it's free. GET ACCESS TODAY I can

Exciting announcement

Thursday, September 19, 2024

I've got an announcement just for you: Our master class series last year had a 99% satisfaction rate. Several people have emailed me asking for a repeat of the experience this year... So, we're

📣 Now open: free registration for Litmus Live, SEO for email, and more

Thursday, September 19, 2024

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Discover the new Digiday Streaming and Video Awards categories

Thursday, September 19, 2024

Showcase how your company is modernizing streaming and video ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Fed Begins Easing Cycle with Jumbo 50bps Rate Cut

Thursday, September 19, 2024

Plus House Committee Questions SEC's Crypto Strategy in Divisive Hearing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] 👀 Unlock lululemon’s winning social media formula

Thursday, September 19, 2024

Join us for an exclusive peek on October 1! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🦄 The GTM coach for 12 unicorns

Thursday, September 19, 2024

An interview with Scott Leese, Founder and CEO of Scott Leese Consulting. 🤝 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✅ The Forbes Parasite SEO Playbook

Thursday, September 19, 2024

GM nerds, Welcome back to the newsletter that makes it make sense: ​ TLDR; favoritism, corruption, incompetence, etc. More on this later, but here's what's good this week: → Meta's New AI-