Shea McGee’s Formula for Scaling Her Design Firm

Good luck finding a wall-hung vision board that could bear the weight of Shea McGee’s accomplishments: A fanbase nearing five million followers across Instagram, YouTube, and TikTok. An uber-successful retail business, McGee & Co., as well as collaborations with heavy-hitters like Kohler, Target, and, as of last week, Loeffler Randall. Design shows with Netflix and Masterclass. Two New York Times Best Sellers. And the engine propelling it all is Studio McGee, the design firm she founded from her kitchen table in 2014 (and has attracted some star heavy-hitters of its own).

Alongside Syd, her partner in life and work, McGee has grown the Salt Lake City–based business into a 140-person troupe. Here, she shares what she’s learned about scaling a personal brand, including the daily productivity tip she swears by.

—Mel Studach, Senior Editor, AD PRO

Ready, Set, Grow

Mel Studach: I’d qualify you among that shortlist of folks who make the rest of us wonder how you manage to get so much done within 24-hour days. Do you have any work routines that you swear by for productivity?

Shea McGee: I carry... READ MORE

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