Little Stream Software digest for the week of 2024-09-18

Hey there,

Here's articles I published over the last week.

- Eric Davis

Brand your coupon codes

One easy branding opportunity that I don't see used enough is from from your coupon codes. Some stores will use the generic ones: SAVE_10, SUMMER_SALE, 20_OFF...

Avoid promoting dead-end products

Avoid promoting products that mostly create one-time customers. Each product you promote has the potential to create multiple orders per customer. Some products...

Do Black Friday, Cyber Monday, or the winter holidays actually matter to your store?

Every year the Black Friday, Cyber Monday, winter holiday juggernaut starts up and that's all you hear about in ecommerce. It's a stressful time for many...

Subscriptions are worth the effort to setup

Offering recurring subscriptions can be a great way to boost repeat orders. For almost every Shopify store, the weakest part of customer retention is getting...

Work on things that actually matter

One thing that frustrates me is seeing people working on things that don't really matter in the big picture. This means wasting time and money on things that...

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Little Stream Software digest for the week of 2024-09-11

Thursday, September 12, 2024

Hey there, Here's articles I published over the last week. - Eric Davis Learn your tools I've been helping my kid learn algebra by following a course. This week she asked for help with a part

Shopify Dispatch Issue #467 - Fundamentals, Change

Wednesday, September 4, 2024

Issue #467 - September 4th, 2024 After nearly 9 years of Shopify Dispatch, I'm deciding to pause publishing the Shopify Dispatch newsletter. Over the last few years I've noticed a lot of

Shopify Dispatch Issue #466 - Unfair advantages

Wednesday, August 28, 2024

Issue #466 - August 28th, 2024 Your Competition Creates Unfair Situations Kevin Hillstrom shares stories about competitors who have unfair advantages over you. Promote products that create your best

Shopify Dispatch Issue #465 - Target keywords, Returns in Flow

Wednesday, August 21, 2024

Issue #465 - August 21st, 2024 Target keyword features in Shopify Apps have no direct impact on SEO Ilana Davis writes about targeting keywords in Shopify apps and why it probably isn't what you

Shopify Dispatch Issue #464 - AI in your Shopify Inbox, AI label impacts customer perception

Tuesday, August 20, 2024

Issue #464 - August 14th, 2024 Suggested replies are live for eligible merchants in Inbox, powered by Shopify Magic Shopify has added their AI suggestions for Shopify Inbox. This will have their AI