Shopify Dispatch Issue #464 - AI in your Shopify Inbox, AI label impacts customer perception

Issue #464 - August 14th, 2024

Suggested replies are live for eligible merchants in Inbox, powered by Shopify Magic

Shopify has added their AI suggestions for Shopify Inbox. This will have their AI automatically write a draft reply to use.

While this use of AI is appropriate (a tool to make human work better VS take-over human work), Shopify turned it on by default for all eligible merchants. You might want to evaluate its usage and privacy impacts.

Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions

In a similar topic, a study was recently published that showed labeling products and services with AI as a marketing term leads to decreased purchase intentions and trust.

The study put words to what I've been feeling about AI (yes, that's confirmation bias). It'll be interesting to see as more and more companies slap AI on their products.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

New release: Winter holiday dashboard

Other ways to use the Average Customer dashboard

Digging into the data is worthless sometimes

The end of summer busies

Eric Davis