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Shopify Dispatch Issue #465 - Target keywords, Returns in Flow

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Issue #465 - August 21st, 2024

Target keyword features in Shopify Apps have no direct impact on SEO

Ilana Davis writes about targeting keywords in Shopify apps and why it probably isn't what you think.

Flow: New triggers, action, and templates for managing returns

Shopify Flow has added support for returns. Now you can start workflows when specific return triggers happen.

The article includes a few example workflows you can copy.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

I started my Summer of Metrics series this week:

Summer of Metrics: Average Order Value

Summer of Metrics: Repeat Purchase Rate and Returning Customer Rate

Other stories your Winter Holiday dashboard might be telling you

Learning from your last winter holiday season

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Older messages

Shopify Dispatch Issue #464 - AI in your Shopify Inbox, AI label impacts customer perception

Tuesday, August 20, 2024

​ Issue #464 - August 14th, 2024 Suggested replies are live for eligible merchants in Inbox, powered by Shopify Magic Shopify has added their AI suggestions for Shopify Inbox. This will have their AI

Shopify Dispatch Issue #463 - Merchandise changes, Multi-page variants

Wednesday, August 7, 2024

​ Issue #463 - August 7th, 2024 Watch The Transition, Carefully Kevin Hillstrom writes about watching major merchandising changes. Even if you do it all yourself, it pays to be clear on how your

Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news

Wednesday, July 31, 2024

​ Issue #462 - July 31st, 2024 The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel Kevin Hillstrom writes about how better attribution can be viewed as a word-of-mouth

Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results

Wednesday, July 24, 2024

​ Issue #461 - July 24th, 2024 First Three Months After A First Order Kevin Hillstrom writes about getting a new customer to buy a second time. There's so much experimentation that can be done in

Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Wednesday, July 17, 2024

​ Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since

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