Learn How to Improve Your Landing Pages with Predictive AI

AI tools are shaking up CRO, from A/B testing and research analysis to refining layout and design. In this CXL Feed,  CRO expert Paul Boag, breaks down how AI is transforming UX design, and how to use it as an invaluable tool for optimizing your landing pages.

Here’s what you need to know: 👇

🔴 Layout is crucial for CRO: According to Microsoft, users take just 8 seconds to decide if a webpage is worth their time. Your layout and design need to grab attention fast.

🔴 AI knows where users will look:  AI tools can predict what users will focus on with up to 96% accuracy. Use this to understand how to structure your landing pages to draw people’s attention to the things you want them to see. 

🔴 Simplification is key: Remove unnecessary elements, hide non-essential information, and focus on the key message and CTA.

🔴 The choice and placement of images matter: Use images and design elements (like arrows) to guide the user’s eyes to the most important parts of the page.

🔴 Use AI tools for testing and iteration: Tools like Attention Insight, Feng GUI, and EyeQuant let you test multiple landing page designs, iterate, and refine your designs quickly.

🔴 AI tools are powerful, but they aren't perfect: Use AI as a complementary tool alongside your existing strategies and testing methods.

Dive into the details in the video and start optimizing your landing pages with AI.

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