♦️ How to create more customer value (without changing the product)
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♦️ How to make your brand the obvious choice (at the purchase moment)
Friday, September 13, 2024
And why Rolex increased its advertising budget during the 2008 crisis...
♦️ How to win in crowded markets by ignoring competitors
Thursday, August 29, 2024
And how Rolls-Royce changed the aviation industry forever...
♦️ 45 proven frames to differentiate your brand
Thursday, August 8, 2024
Today I have a gift for you...
♦️ How to plant your brand in customers’ minds (without spending more)
Wednesday, July 31, 2024
And how Aston Martin became an iconic brand...
♦️ How to turn your company’s size into a competitive advantage
Thursday, July 18, 2024
And how a $200 billion behemoth lost to two college dropouts...
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