Last week, interior design trade bible Business of Home published a fantastic article about how folks with small budgets are getting creative with their marketing. I *knew* I had to read all about it. What the story was really about was how to get creative with photography when you’re working with a small budget. If you’ve been reading our newsletter for a while, you know we’re OBSESSED with photography, because not only is it the number one make-or-break element for getting press, but it is also the number one make-or-break element for getting sales and telling your brand’s story.

A lot of creative business owners fall into one of two camps:
1- Photography is expensive and a time consuming task that falls to the bottom of our budget and our to-do list. I am also just not interested in it. It is an after thought.

2- Photography is a clear extension of my creative process and makes a huge impact on how my customers see and understand my brand. It is well worth the time and budget.

We always encourage folks to make their way over to camp #2, asap.

The piece goes into so much in short article; building minature spaces to express wallpaper, working with a stylisit, photoshopping and 3D rendering and their impacts! It is well worth the read :)

Show, Don't Tell

How to Read Like a Publicist:
A Design Milk Case Study

Have you ever wondered *exactly* how we decide if something is a good press opportunity for our clients??

You’re in luck! This post will become your PR checklist for media research.

Good Links

How to customize you email’s preview text. Code linked here.
Emily Ryan + Mark Robbins

40+ amazing email popup examples [+why they work]
wisepops

PR Starter Kit for Product-Based Businesses
Wolf Craft

A great example of how to use press hits in your Insta content
Biddyco PS- we got this example from their stellar newsletter, subscribe here.

Abandoned cart email examples + 7 tips to re-engage customers
designmodo

PR Wins!

Congrats to Faye Bell on excellent coverage in Azure for the launch of her newest collection of wallpaper! We love this so much because Azure is well read by the ‘trade’ (aka the professional interior designer and architect community) which makes up a big portion of her desired client base. And we love this because they included so. many. images!

pssst! Faye did a Tweak and Edit and a Media List and Opps Kit with us. And her kit is over a year old and is still serving her!

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

PS- If you knew $600 would transform your biz, would you do it?

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!