The Steal Club - 🕵️‍♂️ 3 stolen tips to crush LinkedIn

September 25, 2024

Hey thieves,

I missed posting in the last two weeks’ issue, but for a very good reason → we welcomed our first son! Mum and baby are doing great, and we are very excited to start this new chapter 🍼

I’m slightly sleep-deprived, so forget any typos you might see 😂 . Also, any advice for a first-time father would be more than welcome.

Today’s issue will be all about LinkedIn tips. I’m very bullish on the platform for content creation. I think it will be huge in 2025, so the best moment to jump in is now.

Here's a quick example of the potential: With less than 3k followers, it took me just two weeks to reach 50k impressions, over 1k likes, and 500 engagements on my posts.

If you haven’t yet, hope today’s post motivates you to do it.

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Stolen Tactics

#1 - Leaving multiple replies to your posts

I’m seeing many of the top LinkedIn creators do this:

They post
They immediately leave a reply
Then they keep doing 2-3 times more for the 1st hour of their post

How it looks 👇

Some are post-related and add extra context. Others are personal updates or promotional plugs.

Why do they do this, though?

Boosts the post numbers
Increases early engagement (positive signal to algo)
Leaves more opportunities for the audience to engage
Chance to add more context or relatable stories

🕵️‍♂️ Stolen from Lara Acosta

🕵️‍♂️ How to Steal it?

Prepare at least 2 replies while writing your next LK post:

➝ One to expand on the post’s content

➝ One more personal

Post the first 10 minutes after the post has been published. Post the second one 10 minutes later.

*********

#2 - How I write 20 LinkedIn posts a day

Part of my LinkedIn strategy consists of:

Identifying top players in my niche (I’m building my brand around influencer marketing)
Leave meaningful comments on their posts
So they engage with me & I get exposure to their audience

For that strategy to work, the comments need to be good. A simple "Great post 👏 " won’t do.

I mean an actual, thoughtful comment that takes me a bit to write.

The thing is, I realized these comments could be Posts.

And I leave around 10 to 20 of those a day! So those are 10-20 potential posts that just need a bit of tweaking.

So what I've been doing is:

Seeing which of these replies gets attention (engagement)
Copy-paste them into Taplio
Tweak them with the in-app AI
Schedule it for the future

Now, my comment strategy is also fueling my content strategy.

🕵️‍♂️ How to Steal it?

Forget what the gurus say that you need to write 50 replies a day.

With 10 is more than enough, as long as these replies are thoughtful.

Here’s how:

➔ Add your thoughts to the original post

➔ Spark a conversation or join an existing one

➔ Ask a thoughtful question so the original poster or others can reply But always with VALUE.

Pay attention to which of these get more engagement and then, repurpose them into a new post.

To maximize your chances: Focus on doing these replies under accounts that have a big audience, so your reply gets more exposure.

*********

#3 - Tweak your LinkedIn headline to redirect people to your content

I saw Lara Acosta, who has over 140k followers on LinkedIn, do something very interesting with her LinkedIn headline.

Instead of using it as some sort of bio, as 99% of us do, she uses it to redirect people to her latest content piece. Let’s see it in action:

She also uses the link space on her profile to point to the relevant link for the post.

This is smart because instead of the regular bio, now every time she engages on the feed, that teaser shows up, generating curiosity and traffic to her profile.

🕵️‍♂️ How to Steal it?

Tweak your LinkedIn headline to redirect to your latest piece of content or newsletter issue. Then start engaging with others so they see your headline → visit your profile