The Steal Club - 🕵️‍♂️ Ask your AI to be a podcast host

Hey thieves,

This will be the last issue for a few weeks! I’m taking a short vacation while I get ready for the arrival of the baby.

The plan for this summer is to build the baby room, watch the Olympics, and chill. Not bad 😎 

Before we dive into today’s content, a word from our sponsor 👇️

🕵️ Chief Thief Note: I’ve personally taken the course, and it’s a game-changer. Seriously. I usually don’t endorse digital products unless I know they are very good, and this is the case.

Stolen Tactics

#1 - No content ideas? Ask AI to be a podcast host

Sometimes, all we need for content ideas to start flowing again is for someone to ask us the right questions.

Luckily today, we have AI that can do that.

When I saw this tweet by Ev Chapman, it blew my mind at how well this works.

Here’s the rundown:

That’s it!

I love it because again, you are not starting out from zero. You are starting out with a question, which makes it way easier for ideas to flow.

I literally used it to crunch 8k words on B2B influencers (a story for another day) in just 2 days!

🕵️ Tactic stolen from Ev Champan. Check her out!

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#2 - How to get sponsors to rebook with you

Most creators treat brand sponsorships as a one-off thing.

You pay me, I place your ad, and we call it a day.

That's a mistake.

The ad placement is only the beginning. Example:

Olly from Senja.io said that from 20 sponsorships booked for his SaaS, only 2 reported on results, 1 asked for a testimonial, and 0 asked if they wanted to book again.

Those are missed opportunities.

If the ad goes well, it's your chance to:

Now that I'm seeing things from the brand side at lempire, I can assure you that finding trustworthy creators is really HARD.

Brands prefer to repeat rather than have to chase new creators.

But how can you get more sponsors to rebook again?

Hear it from a brand👇️ 

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#3 - Own an emoji 🕵️‍♂️ 

It's not that you can really own an emoji (although that would be cool), but that top creators constantly use emojis to reinforce their personal brands.

A great example is Katelyn Bourgoin (who also brands herself with yellow). Some of her tweets include the 🧠 emoji:

Slowly, this starts to build a presence in her audience’s head that the 🧠 emoji belongs to her.

This works because Katelyn uses it with a clear purpose, not just because.

She talks about Customer behavior and psychology, so using the 🧠 emoji makes a ton of sense for her and her brand.

If you want to own an emoji, make sure that it makes sense in the bigger context of your brand.

I am trying to own the 🕵️‍♂️ emoji because of The Steal Club for example!

The Stash

🕵️ If you are starting a YouTube channel in 2024, here are 3 steps you need to take

🕵️ Daniel collects steals email subject lines. Here are the top 7 of the week

🕵️ Reflection from someone who quit her full-time job to go all-in

🕵️ How to get your first 1000 followers on Linkedin fast

🕵️ Faceless YouTube channels are all the rage right now. Here’s a good intro to the topic

See you soon! Enjoy the summer :)

Alex Llull, Chief Thief