There has NEVER been a time in history like this.

A period where the world has EVOLVED so quickly.

5 years ago, people bought from faceless brands.

5 years ago, attention was the most valuable currency.

But you and I both know this has all changed.

Attention means nothing these days, everyone and their mother can capture attention. But this clearly does NOT make money.

And in this email, I will reveal what your real focus needs to be to build a personal brand that people will rave around.

But first… how did this all happen? - there was a wave of great creators, they came in and taught a new generation of creators how to make exceptional content and this loop continued again and again.

Thus leaving us in a time of great content but 0 personality.

Everyone is the same… everyone has the same cookie cookie templates created by some other creator.

You might be asking yourself “Well, Wiz, it works… We now know how to get their attention, why does anything else matter..?”

It’s simple. Attention does NOT equal sales. Attention is just part one of the formula that is essentially commoditized.

Think about it, look at your favorite niche creators today, the ones that go mainstream, you feel disconnected from. They appeal to the masses and lose this feeling you once knew them for.

That feeling?

It’s trust.

See when you optimize your content for attention, you’re essentially doing two big mistakes

So what is the real goal with content in 2024 and going forward?

To build trust.

You can read this post I made a few weeks back:

To prosper with your personal brand you need to build TRUST with your audience and this is only done by bringing your real personality and mind to the eyes of your followers.

There is NOTHING passive about building your presence. Engaging with people is not enough. Creating content is not enough.

You need to be engaging to stay top of mind WHILE creating great content consistently.

And that’s why the top founders, agency owners, and CEOs hire us to run their personal brand.

People like Ryan McKenzie who owns a $150m brand or Fraser Cottrell who came to us while he was struggling to get leads and now is the NUMBER 1 NAME in the performance creative niche.

We’ve helped hundreds of the top names in the space become Authorities with their personal brands. If you are ready to automate your presence and work with us, then click this link to book a call. We are taking on 2 more clients during the month of October.

Much love,

Wiz