How to Retarget Facebook Ad Traffic for Conversions

Hey Reader, this newsletter is brought to you by the Social Media Marketing Society. Two articles and a video for you today:

#1: How to Retarget Facebook Ad Traffic for Conversions
Are you working with a new pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? Learn how to combine FB ads traffic and conversion campaigns to meet your goals.

#2: How to Use LinkedIn Message Ads to Get Into People's Inboxes (Watch on YouTube)
Learn how to properly set up and compose Message Ads to make sure your message makes it into your prospects’ LI inboxes.

#3: Social Media Marketing Strategy for a Multi-Location Business
Does your business have multiple locations? Need a better social media strategy? Follow this four-part plan to structure a strategy you can execute seamlessly across all markets.

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