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📰 Industry Roundup

7 Step Plan To Stop The Ad Scroll: Ads need to perform, whether they are placed by sponsors or by you for products that you want to endorse in your newsletter. In order to perform, they need to be noticed and not scrolled past. These 7 tips will help… Read

The One-Person Billion-Dollar Company: OpenAI’s CEO Sam Altman has teased the notion of a one person billion dollar company becoming possible via massive AI enablement. This article explores the implications of what types of businesses might prosper as the cost of creation goes to zero. Of course, newsletter creators are among those that technically might be replaced in this disruption - or might find their skills at building audiences and identifying niche customer needs just the ticket for building 7-9 figure businesses… Read

Email vs. Search/Social Shiny Objects: Despite the empirical evidence that email converts better than any other marketing channel (as noted last issue) and is the preferred contact method among consumers, one email thought leader thinks that brands are losing focus on email in favor of shinier objects… Read

Bad Things Happen When Your Newsletter’s Front Man Leaves: Southbank Investment Research publishes a portfolio of free and paid newsletters and podcasts, including the Fleet Street Letter. The Fleet Street Letter was fronted by Nigel Farage, a provocative UK financier and politician who promised insights from within the corridors of power. The problem is that Farage hasn’t written an article since November 2023… Read

⚒️ Letter Ops

Naptown Scoop’s Secret Ad Sales Formula: Naptown Scoop has built a thriving 6-figure newsletter based on solid ad sales while serving the Annapolis, MD region. Their simple secret: make sure the client makes more than the ad costs, using this approach… Read

CASE STUDY - Axios Boosted Pre-Booked Ad Revenues With Niche Audiences: Axios has focused their audience development on decision-making subject matter experts in lucrative market segments. As a result, they have 3x more ad revenue pre-booked for 2025 as they did at the same point in 2024. If you believe newsletter riches are in the niches, here’s your proof… Read

CASE STUDY - Maximizing Ad Sales And Audience Monetization at BenefitHub: Newsletter Business distills the key ad sales and monetization lessons shared on A Media Operator’s September 26th webinar with BusinessHub… Read

CASE STUDY - Business Insider’s AI Paywall Increased Conversions 75%: Business Insider has adopted a “smart paywall” strategy whereby AI dynamically determines which content appears outside their paywall to best incent conversion on a per subscriber basis. This approach has yielded up to 75% higher conversion rates for their subscriptions than their prior model of using paid content curated by editors. Here’s how they did it… Read

🎉 Just For Fun

Someone Always Has It Worse…

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