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Ecom stores optimize their revenue by optimizing three levers:

If you increase all three of them by 20%, you actually increase your total revenue, not by 60%, but by 73%. 

Growth compounds IF you use the right levers.

There's a similar formula to grow on social platforms.

For 𝕏 I assume it's something like this:

The more posts you publish per day, the more views you'll get. But above 3 - 5 posts on your own timeline you usually see a decline.

The more followers you have, the more your posts will be seen by more people.

When you post about something trending (in your country) more people will see it because it's pushed by the algo (and found by 𝕏 users)

If nobody engages with your posts, you will see a baseline number of impressions on it before your post disappears into the abyss. 

If you don't post, you don't have any visibility. That's a no-brainer. But some people still think that "post and they will come" exists on 𝕏. It doesn't. 

𝕏's algo is nothing like TikTok where a great video can skyrocket your visibility without having any followers. 

So if you don't have any followers or below 1000 followers, you should comment on other peoples' posts. Every day. At least 30x /day.

When you post something about a topic that's not trending, it's easier for people to ignore them and it won't be promoted to more people because it's simply not a trending topic.

Lastly, optimize your posts so people will want to engage with it.

Ask questions, elicit a response. Have people click on your media so they understand what it's about. 

Good luck tweaking these growth levers!

Become a better creator. Check out the course.

It's your path to making 10k /month.

Hit the link below to get 30% off today!

Reach 40k+ creators for just $250. Click here to advertise. 

Currently, Threads by Meta is on the Threads.net URL.

But the situation may soon change, as Meta has acquired the Threads.com domain name, which was previously owned by Shopify.

At the latest Meta Connect, Meta shared a bunch of updates on its newest tech.

The highlight? The not-yet-commercialized Orion AR Glasses, which are "most advanced pair of AR glasses ever made.”

Their Ray-Ban smart glasses are getting upgrades too, with better voice commands so you can chat with Meta AI.

Check out the full recap of all the announcements here.

Last week, Instagram chief Adam Mosseri explained why:

“We’ve tested it and tried it a number of times. Every time we have, there’s a sub-group of people who are happy, there’s a bunch of people who forget that they’re in it, and then overall, everybody who’s in it uses Instagram less and less over time, and when we ask them questions like ”how satisfied are you with Instagram?”, they actually report being less happy with Instagram more and more over time, on average.”

This is the fourth masterclass of our Creator Courses series, and it will be huge! Dagobert will share with us:

Access to Creator Courses is a new perk for users with a Hypefury Creator plan or higher.

Last week's poll: Do you own or manage a community chat?

🟢 🟢 🟢 ⚪️ ⚪️ → No, I don't [27.3%]

🟡 🟡 🟡 ⚪️ ⚪️  → Yes, on Whatsapp [27.2%]

🟡 🟡 ⚪️ ⚪️ ⚪️  → Yes, on Telegram [18.2%]

🟡 ⚪️ ⚪️ ⚪️ ⚪️  → Yes, on 𝕏 [9.2%]

🟡 ⚪️ ⚪️ ⚪️ ⚪️  → Yes, but on another app [9.1%]

⚪️ ⚪️ ⚪️ ⚪️ ⚪️  → Yes, on Facebook Messenger [9%]

That’s it for now, everyone! We’ll meet again next week with some more of this!

Don't forget to sign up to Hypefury if you haven't yet.

And feel free to reply to this mail. It comes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury