Understand the Biggest Core Update Since 2018

            
Moz Top 10
Pro Snippet

May 4th brought us a new core update (way to ruin Star Wars, Google), which measured in our data as the biggest core update since the August 2018 "Medic" update. Major winners, including Google Play and the Apple App Store, seemed to be connected to changing search trends during the COVID-19 pandemic. Is Google rewriting the algorithm to cope with a changing world, or is a changing world feeding the Google machine new data? Either way, we're all doing our best to adapt and evolve right now, as marketers and as humans in general.
- Dr. Peter J. Meyers, Marketing Scientist, Moz

What We're Reading:
 

Dr. Pete takes a hard look at the numbers, including why measuring winners and losers is tricky business.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

The Wrath of the May 2020 Core Update and the Lessons Learned


Need even more core update data? Hats off to Mordy Oberstein for this deep dive.

Analyzing a Recent Google Update Impact via Search Console Data with a Segmented Google Data Studio Report


Want to improve your own update analysis? Aleyda Solis shares her report template.

How to Find and Fix Index Coverage Errors in Google Search Console


Speaking of reporting, these pro GSC troubleshooting tips will help you better understand your SEO performance.

A Must-Have Keyword Research Process for Winning SEO - Whiteboard Friday


Cyrus Shepard boosts your keyword research confidence with his step-by-step video walkthrough.

Google’s John Mueller on BERT and Rankings


"It’s really about understanding text," Mueller says of BERT. Roger Montti recaps the highlights of a noteworthy Google Hangout.

The Time for a Website Migration Is Now


Getting your website into shape for supporting customers has never been more important.

Local 3-Pack
8

Local Algorithm Update in April 2020?


A Google rep says there was no core local update, but local SEOs are logging lots of movement on this running forum thread.

9

Stores Have Been Closed so Location Data Isn't Relevant, Right? Wrong.


Greg Sterling analyzes the differences between professed attitudes and local behavioral shifts.

 

10

Local Business Update: Dance with Miss Rachel


Success vibes abound in this local news piece: "I had to stop trying to just 'make it through this' and shift my mind to think of how can I make this an opportunity for my business."

 

 

MozCon Early Bird: Save $200Keyword Research Master Guide

 

 

Moz

 

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Older messages

A Core Update + an Amazon Competitor

Wednesday, May 6, 2020

Moz Top 10 We've got e-commerce options on the brain in our evolving environment, plus biometric data to capture searcher behavior, and expert tips to master virtual speaker gigs in this edition of

Make a difference just by doing your job

Thursday, April 23, 2020

Not rendering correctly? View this email as a web page here. Moz Top 10 In this edition of the Moz Top 10, Russ Jones broadcasts a Whiteboard Friday-from-home with empathetic worklife advice. We've

E-commerce + local SEO tips for our times

Saturday, April 4, 2020

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PAAs decrease, car dealer listings increase

Saturday, March 21, 2020

Not rendering correctly? View this email as a web page here. Moz Top 10 Prep for Google's full mobile-first shift, defend brands from negative SEO, and take a creative cue from rural businesses

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