Your email subject line is arguably the most important part of any pitch.

Editors will decide to open your email, or send it straight to the trash, based on your subject line.

Welcome to part 9-of-11 of our subject lines newsletter series.

In each edition you’ll see the subject line we *actually used* that an editor *actually opened*, leading to press for one of our Wolf PR clients.

For each winner, you’ll also see a subject line that most editors would delete.

Do- tie the subject line for your pitch email to a topical trend, moment, or event.

The return to work, the hybrid office, how companies adapt post-pandemic… You may have noticed a TON of articles about the return to the office. In this example, we tied our client’s newest product to this trend using the words Hybrid Office.

Some of our other *topical* examples:

1) Barbiecore pieces from Verloop

2) Little Mermaid coral tumblers at Sprezz

3) Verloop's winter collection: house socks, dog sweaters, scarves and gloves

Two tie back to big pop culture movies. The third, ties into something as topical as the season. If your work relates to a trend in a meaningful way, include it in your subject line!

Don’t- focus on a generic
aspect of your product.

This subject line for this pitch doesn’t tap into anything that’s currently happening. Have you heard the expression “Don’t bury the lede?”

Your subject line should clearly show why the work or project you are pitching is *newsworthy.*

While charging a phone while locked is a cool attribute, many lockers already do this, so that in and of itself isn’t news. While this company has “launched lockers that charge phones” that’s not the hook. It’s not what makes the story topical or specifically ties it into a larger social trend or cultural moment.

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

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