Amazon Announces New Advertising Features [Crew Review]

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Hey Reader,

Amazon recently announced a range of new advertising features designed to help brands attract customers and optimize ad performance. One highlight is the "New Product Campaigns," a fully managed service that promotes new products across all Amazon channels during the critical first 90 days. That means you can potentially reach customers wherever they are–whether they’re browsing Amazon or watching Prime Video. Currently in beta, this feature will roll out later in 2024.

Want to master Amazon’s advertising tools?

Check out this ultimate guide to Amazon Advertising

The Latest in eCommerce & Amazon

💄 Amazon’s Holiday Beauty Sale is Back. Amazon is bringing back its holiday beauty sale, offering shoppers great deals on beauty and self-care products. The two-week event runs October 21st through November 3rd, with 10%-50% discounts. As the holiday season ramps up, sellers in this space should prepare for an influx of beauty shoppers as Amazon ramps up its marketing efforts.

🛒 Amazon Bundles Groceries and Non-Food Items for Online Shopping. Amazon now allows Prime members to add items from Amazon.com, Amazon Fresh, and Whole Foods into a single cart for delivery or pickup. This change is expected to boost convenience for shoppers and may open new cross-selling opportunities for sellers.

🤖 Google Overhauls Shopping with AI-Powered Features. Google just gave its shopping experience a serious AI upgrade, making it easier for customers to find what they need (and want). With enhanced product recommendations, price comparisons, and even visual search, this could give sellers new ways to engage customers and boost sales.

Amazon Seller Spotlight: MaryRuth Organics

• Third Party Seller Rank: #4 Overall 
• Amazon Link: MaryRuth Organics
• Company Website: www.maryruthorganics.com
• Estimated Revenue: $1,033,386,915
  

MaryRuth Organics, ranked #4 among Amazon’s third-party sellers, has built a strong reputation for its line of organic vitamins and supplements. With the holiday beauty sale just around the corner, sellers in the wellness and beauty space—like MaryRuth Organics—stand to benefit from increased visibility and demand.

You can check out the other top sellers here.

Amazon Tactics

Amazon PPC doesn’t have to break the bank. We share 10 proven strategies to optimize your campaigns, lower costs, and maintain strong performance.

From the YouTube Channel

In this week’s video, we dive into Amazon ACoS (Advertising Cost of Sales) and break down why it’s so important for sellers. Learn how to calculate ACoS, what a good percentage looks like, and how to adjust your ad strategy to make sure you’re not burning through your budget. Whether you’re struggling with high ACoS or just want to fine-tune your campaigns, this video will help you optimize your ads and boost profitability.

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Thanks for reading and happy selling
EcomCrew.com