Why – and where – product reviews matter

We analyzed 1,788,839 social media posts to find out where people turn to find reviews before making a purchase.

Here are the most popular platforms as of August 2024:

  1. TikTok (35%)
  2. Google (8%)
  3. Product review pages (5%)
  4. Reddit (4%)
  5. Instagram (3%)

If you’re selling a product or service, reviews are EVERYTHING.

Up to 98% of consumers read reviews before making a purchase, according to Forbes.

And Google places a high value on reviews as well, as evidenced by several recent review-focused algorithm updates.

Getting good reviews requires more than asking your customers, “How did we do?”

It’s about delighting them throughout the entire customer journey.

My team can help you create positive online experiences.

In the meantime, here are some data-backed tips to get more online reviews.

Cheers,

Neil

PS: Looking for reviews of your paid campaigns? My Ads Grader tool will tell you the truth! Get your free report card today.



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