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Sexual wellness, body-hair grooming, weed… It’s not easy marketing in taboo industries (especially on social). If you’re up for the challenge, keep these tips in mind:

1. Embrace creativity and risk. Playing it safe doesn’t get you noticed. Brands in provocative categories have the opportunity to generate a little more buzz than your average brand. Lean into bold, breakthrough moments that feel authentic and aligned with your brand’s core values.
2. Use multiple channels to your advantage. Social platforms often restrict products related to adult wellness or grooming, which is particularly frustrating for DTC brands that rely on the social channel. That’s why it’s crucial to take a multifaceted, omni-channel approach that includes email marketing, influencer collabs, and other creative offline strategies.
3. Partner authentically. This applies to both influencer collabs and larger brand or celebrity partnerships. Consumers can easily detect when something feels forced or out of place, especially when the content relates to personal or controversial subjects. Working with influencers who have a track record of discussing these topics thoughtfully and respectfully can build trust and engage audiences more effectively.

Take a closer look at Chief Marketer.

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Oh baby, Molly Baz is back on a billboard in Times Square!

This time, she’s combo-feeding. That is, she’s breastfeeding her new son while shaking up a bottle of formula by Bobbie, the only mom-founded and led pediatric nutrition company in the U.S.

As with just about any choice a mom makes, there’s stigma around formula feeding. But the truth is, 70% of formula-feeding parents use some combination of breastfeeding, pumping, and formula.

Baz made waves earlier this year after her ad for Swehl lactation cookies was pulled from Times Square for being too provocative. Because she was visible pregnant. Lol.

We’re loving all things Baz and the unapologetic campaigns coming from pregnancy and breastfeeding brands right now.