Mailbrew Marketing Weekly - Marketing Weekly #202

Everything Old is New Again • How to Use Podcast Guest Appearances to Market Yourself • Does Brand Storytelling Still Matter in 2024? • The Surprising Lesson I Learned at MIT: Why Profit Alone Isn’t Enough • Automate to Grow: 13 Ways to Power Up Your Newsletter • The 50 Best Bootstrapped Backlink Builders in 2024 • Stop Making Your Team Own Tasks. Let Them Own Programs Instead. • How Persona-Focused SEO Brings Preply 25k New Visitors Every Month • SEO Jobs: How to Build a Career in Search Marketing • Horror Stories 😱
20
Sunday October, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

The 50 Best Bootstrapped Backlink Builders in 2024
Ryan LawOct 14
In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend on marketing, so any strategy these small-but-mighty companies use to
Read more ›
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
Amanda NatividadOct 15
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart email campaign. I loved having a variety of writing responsibilities. But there was a big problem: if I took a sick day, it would slow down …
How Persona-Focused SEO Brings Preply 25k New Visitors Every Month
Ajdin PercoOct 17

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Preply is also an SEO juggernaut. The company’s success has in significant part been built on …

SEO Jobs: How to Build a Career in Search Marketing
Leigh McKenzieOct 16

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). …


Newsletters

Horror Stories 😱
Shannon SankeyOct 17

Dismal stats, taboos, and bad ideas!

The post Horror Stories 😱 appeared first on Carney.


Podcasts

The Secret to Building Customer Loyalty Forever
ducttapemarketing.comJohn JantschOct 17
In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective …
032: To win, you must see content EVERYWHERE (with Clifton Sellers)
podcasters.spotify.comHeyCreatorOct 15

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (@timforkindotcom) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique …

Ravi Pratap on the State of QR Codes
John Wall and Christopher PennOct 18

In this Marketing Over Coffee: Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Starting out in NYC at Morgan Stanley, and off to DC 7:45 …


Billboard advertising

Hey everyone,

I'm a real estate agent, and I'm planning to put up a billboard for advertising. But I want something far from the typical, overused phrases like "Looking to sell?" or "Ready to buy?"—you know, the same old stuff you see everywhere.

Recently, I saw a few ads that …

In six months last year, LinkedIn had to remove 21 million fake accounts.

This was a 28% increase from the previous 6 months, and so on, and so on.

So if you're wondering why your LinkedIn ad clicks are always so high, yet the conversions are never there. You know why.

Same with google ads (half of all clicks are bots).

Paid ads …

Thoughts on Alex Hormozi.

I just started listening to a presentation from this guy and he opened with how much his businesses are worth. Hundreds of millions of dollars apparently.

My immediate reaction was, if you run such successful businesses, what would be the motivation for pivoting into lecturing?

It's unlikely to be the …



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