Mailbrew Marketing Weekly - Marketing Weekly #197

What Happened to My Website After The Google Update In August 2024 • Why Isn’t Wicked Being Marketed as a Musical? • This Lost Writing Skill Will Keep You Employed in the Age of AI • Dyson’s Newest Gadget: A Comeback Or Another Massive Flop? • I Just Reduced My Email Bounce Rate by 95%. Here’s How. • Content Curation: How to Build a Fandom by Talent-Scouting Great Content • SEO Keyword Strategy: How to Drive Traffic and Increase Leads • TGIF13 🐈‍⬛ • How Company Culture Became Overused • 027: The Newsletter-Social Playbook (with Josh Spector)
15
Sunday September, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Content Curation: How to Build a Fandom by Talent-Scouting Great Content
Louise LinehanSep 12
I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to
Read more ›
SEO Keyword Strategy: How to Drive Traffic and Increase Leads
Cameron BrownSep 12
An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms. In this guide, we break it down into four parts, discuss different approaches marketers typically take, and why we think our process, Pain Point SEO, is the most effective for a large fraction of …

Newsletters

TGIF13 🐈‍⬛
Shannon SankeySep 13

Business as usual.

The post TGIF13 🐈‍⬛ appeared first on Carney.


Podcasts

How Company Culture Became Overused
ducttapemarketing.comJohn JantschSep 14
In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'. He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education …
027: The Newsletter-Social Playbook (with Josh Spector)
podcasters.spotify.comHeyCreatorSep 10

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa.

(0:00) — Intro

(4:21) — Do you need …

Catching up with Mignon Fogarty, The Grammar Girl!
John Wall and Christopher PennSep 13

In this Marketing Over Coffee: Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting! Direct Link to File Brought to you by our sponsors: Wix Studio and Keeper 18 years of Grammar Girl! Quick and Dirty Tips Network Site Getting the network going right at the start …


Copywriting lesson - Always read the small print.

Copywriting lesson - Always read the small print.

Thoughts on LinkedIn becoming Instagram

Over the course of the last few months I've noticed more video content being pushed by LinkedIn and how LinkedIn has been proactively encouraging video content as "getting better engagement" when posting.

I don't doubt that people spend more time watching a video than they do clicking through to something …

What do you see other marketers do that makes you grind your teeth ... I'll go first.

Marketers who do not take the time to understand how social platforms work. It is like we are revisiting the past with the spray and pray mentality when email marketing hit the scene. Because it costs little to post and ChatGPT makes it easier to create content, let me up …



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