Mailbrew Marketing Weekly - Marketing Weekly #203

I’ve Got 2,000+ Followers on LinkedIn — Here’s What I Learned • Let Your Content Tell You How To Grow Your Audience • How To Create Emotional Driven Triggers That Have Your Readers Smashing The Buy Button • How to Master Top of the Funnel Paid Search Advertising • 83 Pages, 6k+ Traffic: What I’d Change If I Launched My Website Today • Right from X: All the best things about Ahrefs Evolve 2024 • How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools? • Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview) • Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan • ◼️ Don’t invest in dark mode
27
Sunday October, 2024

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Blogs

Right from X: All the best things about Ahrefs Evolve 2024
Rebekah BekOct 25
What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?” Even as I nodded, I
Read more ›
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Rand FishkinOct 21
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools like ChatGPT, Perplexity, and Gemini. But it’s downright shocking how difficult it is to find high-quality, accurate information about how to do this. Granted, …
Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)
Tim MetzOct 25

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist, has spent over a decade helping organizations find the sweet spot in between — where measurement actually drives better content decisions. Key insights from this interview: Content measurement requires a …

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Jon NastorOct 23

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s …


Newsletters

◼️ Don’t invest in dark mode
Ali AbouelattaOct 21
Dark mode is overhyped!
Full Carts, Can’t Lose
Shannon SankeyOct 25

BFCM, calendars, and more.

The post Full Carts, Can’t Lose appeared first on Carney.


Podcasts

How to Build Game-Changing Strategy by Choosing Your Customers and Competition
ducttapemarketing.comJohn JantschOct 24
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and …
033: Sell 10x more with one sentence (with John Meese)
podcasters.spotify.comHeyCreatorOct 22

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers.

John isn’t your typical modern creator — he has no social media, …

This is Strategy with Seth Godin
John Wall and Christopher PennOct 25

In this Marketing Over Coffee: Seth Godin, Best Selling Author of 21 books in 36 langugages talks with John Wall about Strategy Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio The new book is This Is Strategy Field Testing it through videos on Purple.Space (that …


I love this. No idea if it works but it's ballsy.

I love this. No idea if it works but it's ballsy.

dunkin’s latest ad campaign is an example of "genz marketing" done right (what they all mean in comments)

dunkin’s latest ad campaign is an example of "genz marketing" done right (what they all mean in comments)

Marketers with a salary over $200k—what skills do you have?

I'm working as the first marketer in a company that previously had no marketing department, building everything from the ground up.

Since I haven't had much exposure to top-tier marketers, I’m curious: what skills should I develop if I want to become truly exceptional?



Marketing Jobs on the Swipe Files Job Board →


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Marketing Weekly #202

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