Use Black Friday to Reward and Retain Loyal Customers

Use credits, benefits and exclusive offers to reduce churn.

Today’s CXL Feed is all about refining your Black Friday strategy.

Daphne Tideman, growth advisor and consultant, breaks down how a retention-first approach can lead to a more profitable, sustainable impact.

Here’s what you need to know:

🔴 Prioritize retention > acquisition

- Steep Black Friday discounts can devalue your brand and attract low-quality customers, leaving existing customers feeling neglected.

- Instead, shift the focus to rewarding your existing customers for their loyalty. This will lead to long-term profitable growth.

🔴 Examples of how to drive retention for Black Friday and Cyber Monday:

1. Benefits for subscribers: Offer targeted perks like upsells, subscriber exclusive discounts, or surprise rewards to keep them engaged and reduce churn.

2. Credit for their next order: Provide credits for future purchases, encouraging repeat business and improving lifetime value without direct cash-back costs.

3. Email & SMS only segments: Personalize offers for various customer segments, ramping up email frequency with limited-time deals to create urgency.

4. Subscription-specific offers: Offer gradual subscription-specific perks like extra discounts over multiple orders, an interesting welcome gift, or an extra % off repeat orders to attract high-value, loyal customers.

Get the full breakdown in the video, with bonus tips on building a profitable, long-term Black Friday strategy that strengthens your brand reputation, boosts profitability, and reinforces brand loyalty.

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