How Udemy got +150% more revenue (1 trick)
They found that revenue generated in the first week correlates with an increased customer lifetime value. So they ran a welcome email A/B test:
1. The control email welcomed new users with 50% off any course.
2. The variable email leveraged behavioral data to serve up a course that the user had already expressed interest in. They included that course in the email header, along with the same 50% off coupon for a certain course.
Results: #2 gained +150% more revenue.
Source: www.getvero.com
Cheers,Charlie Patel ;)
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