Mailbrew Marketing Weekly - Marketing Weekly #204

How to Grow Your Social Media Following From Zero • I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews • The Chill Work Guide to Hiring and Managing Agencies • Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview) • SEO For Roofers: 6-Step Guide to Attract More Leads • Western Fonts 🤠 • Outsmart Competitors With Agency-First Web Design • 034: The Case For Going All-In on ONE Format • Rise of the Agents • Do you think time square NY is a good advertising place? • We're using AI wrong in marketing and it's killing creativity • 15 marketing tools I use almost every single day and why • How Your Favorite Fast Food Joints Cleverly Use Scent Marketing - The Takeout • This kratom drink was marketed as an alcohol alternative to be sold over the counter. Some consumers say it led to addiction. - CBS News • Japan Airlines' sleek rebrand is a soaring success - Creative Bloq • Spend less this holiday shopping season by outsmarting common sales strategies - Star Tribune • Individual suspected of being a HYBE employee exposes more of the 'Industry Trend Report', warning that the reports are actually used by HYBE for 'inverse viral marketing' - allkpop • Jalen Brunson’s star power has turned him into NYC sports marketing darling - New York Post • Caitlin Clark goes viral on LinkedIn after reportedly being paid $600,000 in marketing webinar - Sportskeeda • 8 Budget-Friendly AI Tools to Boost Your Marketing - Entrepreneur
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Sunday November, 2024

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Blogs

How to Grow Your Social Media Following From Zero
Megan MahoneyNov 1

You may have noticed that some people spend years writing and publishing content and only build a handful of followers...

The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews
Louise LinehanOct 31
For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature. In this study I attempt to
Read more ›
The Chill Work Guide to Hiring and Managing Agencies
Amanda NatividadOct 30
We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the execution, but I got too much credit. It’s really all thanks to CKE, our event planning agency. Charlene and her team delivered on an unforgettable couple …
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)
Tim MetzOct 29

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim …

SEO For Roofers: 6-Step Guide to Attract More Leads
Kristaps BrencansNov 1

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix …


Newsletters

Western Fonts 🤠
Shannon SankeyNov 1

Inside joke.

The post Western Fonts 🤠 appeared first on Carney.


Podcasts

Outsmart Competitors With Agency-First Web Design
ducttapemarketing.comJohn JantschOct 31
In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and small businesses. As a digital marketer since the birth of the internet, I remember Duda's early days. In this episode, we discuss the evolution of this …
034: The Case For Going All-In on ONE Format
podcasters.spotify.comHeyCreatorOct 29

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (@timforkindotcom) talk about content formats — specifically, why and how to choose the one kind of content you should focus …

Rise of the Agents
John Wall and Christopher PennNov 1

In this Marketing Over Coffee: Now with more WP Feuds, AI Detectors and Lower Decks Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite WordPress vs. WPEngine feud Anthropic computer use – you can give AI permission to use your machine aka Rise of The …


Do you think time square NY is a good advertising place?

Do you think time square NY is a good advertising place?

We're using AI wrong in marketing and it's killing creativity

Been reading through hundreds of AI marketing stories lately, and I'm seeing a disturbing pattern. Everyone's automating the wrong things:

  • Marketers using AI to write "human" content (and failing)
  • Teams automating creative tasks while doing repetitive work manually
  • Agencies promising AI-powered results but delivering obvious bot content

Meanwhile, the real …

15 marketing tools I use almost every single day and why

Just sharing some tools I find endless value from for new marketers since I see a lot of posts on here about “how do I get started, what should I learn, etc.”

A little about me for context:

  • Been marketing 15 years
  • Generalist with undergrad degree in psych (no formal …


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