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What a second Trump presidential term means for media and advertising

Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound.
November 07, 2024

What a second Trump presidential term means for media and advertising

Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound.

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  • Enter the Digiday Awards Europe for the chance to be recognized as the best in media and marketing alongside past winners including Adidas, CNN and more. Last chance to submit is Friday, November 29.
  • By strategically assessing their tech stacks, marketers are creating engaging consumer experiences with AI-powered targeting and first-party data strategies. Sponsored by GumGum.
  • Many brands exclude news from their marketing mix over brand suitability concerns, however, avid news readers pay close attention to the content they engage with and the advertising alongside it. Sponsored by The Washington Post.

Top Stories
Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound.

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How Paramount Advertising is unlocking the power of performance for marketers

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Some companies in the space are even talking about public listings.

When publishers fail to activate data properly, they leave money on the table and hand it to competitors.

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Acadia’s Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for their clients. And he’s going public with his efforts starting today.

CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory.

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This week’s Media Briefing recaps what publishers had to say behind closed doors during last week’s Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses.

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Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy.

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As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers.

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Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.

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