Marketing Letter - 👀 Weekend Update: Common Local SEO Ls

GM nerds,

Welcome back to the newsletter that keeps you posted on every major move in the AI sphere:

Wanted and otherwise.

Here’s what’s good this week:

→ How BS is E-E-A-T? 👀
→ Common Local SEO Ls 📉
→ The Latest on Writing & AI 🤖
→ AI vs. SEO: The Future of Search 🔮
→ more, obviously 💬

But first…

​This Week's Video 🗣️🎙️​

In this week's video, I’m excited to share insights on building a rank and rent business that can generate $10,000 a month without the necessity of achieving high organic rankings. I get to guide you through a straightforward process of reaching out to local service businesses, securing leads, and optimizing your strategies for conversion. Tune in for more!​

​YouTube​​​

What’s Going Down @ Google 📊

→ Let’s start with a Google L. Jarvis, the AI agent that “allows users to automate web browsing tasks from within Google Chrome so they can focus on more important things while the AI agent shops or even books flights for you,” was accidentally leaked this week. Expected to be officially released before Xmas.

→ Most of us have decided that E-E-A-T is BS. This case study, however, provides insights into how powerful E-E-A-T of the source entity can be… to the tune of “a visibility boost of over 1400% in 6 months.” Here are some takeaways:

- “Trustworthiness and authority of a page has a very large influence on rankings”
- “Author boxes do not play a major role”
- “Authorship does not seem to play a major role, but rather the source entity of the company or publisher itself”

More, too. Worth a look, IMO.

→ Here’s an interesting one to track. Over November, @Hobo_Web has been dropping a series of case studies “looking specifically at websites hit by the HCU (Helpful Content Update) and recent core updates.” Really interesting stuff so far.

→ If you’re still curious about what exactly a Broad Core Algorithm Update is, this is a deep dive guide full of stuff worth knowing if you’re an SEO. TLDR; unlike "named updates" that are geared toward fixing specific issues, a core update changes or re-arranges "the main Search algorithm itself" instead of simply adding new "metrics, data, signals, machine learning, etc. " The article offers actionable advice about what steps to take if your site is negatively impacted by a Core update.

→ Here’s a look at Google’s ongoing dynamic ad placement testing.

AI Insight 🤖

→ Speaking of Google, AI vs. SEO: What does the Future of Search look like? looks at which sources are included in AIOs, which organic results have a chance of being an AI source, and whether all sources in the AI ​​​​overviews are equally important for Google. And more, too. Including a list of the most cited domains.

→ If you’re still using stock photos, here’s the case for using AI image generation instead. TLDR; less cringe and customizable.

→ Here’s a look at how the addition of advertising in AI Overviews pushes organic search results lower down in the SERPs. As such, citations to AIO sites for general queries have increased by over 300%+ since August, including 200%+ in September alone.

→ AI is up for its first Grammy.

→ The Reddit AMA with Sam Altman & the OpenAI crew is worth a scan, specifically about ChatGPT Search.

→ Here’s a 12-step process for writing SEO blogs with ChatGPT that claims to generate AI-written posts that "drive 1,000s of clicks per month." Prob not gonna try it personally but LMK if it works out for you.

→ Claude-heads rise up. Here’s a video on how to use Claude to Write New Sales Letter Leads and it’s full of good insights. Many are saying Claude is better than ChatGPT at copy and creative writing. Others are dunking on it:

Oof. Claude-heads, sit down.

Social Media Round-up 📲

→ What consequence might the Trump election win have on the TikTok ban? Who knows. But this article examines the question.

→ This analysis of Who Spends the Most Time on Social Media, contains some great info, like:

- TikTok has the highest average time spent per user
- The average internet user spends roughly 2.5 hrs per day on social media
- more, too

Worth a look.

→ ICYMI: YouTube has expanded shorts monetization and added new analytics features. A Data Story feature provides in-depth 24-hour performance insights, creators with 4K+ subscribers can now “pitch their Shorts content directly to brands,” and a “Most Relevant” comment filter is being tested.

SEO Pro-Tip

→ I don’t always go Local with this newsletter, but this piece on 16 Common Local SEO Mistakes and How to Avoid Them is worth sharing.

The long and the short of it? Well…

- don't pick the wrong business name or location
- don't misunderstand your market, your competitors, Google, or your business model and GBP eligibility
- Really though, get your GBPs in order
- put real effort into reviews, SERP tracking, keyword research, on-page SEO, website maintenance, and the online component of customer service
- more, too

Sound easy?

If not, read the article for specific advice on, y’know, how to do all those things.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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