Turn online shoppers into subscribers 🛍️

Struggling to turn e-commerce website visitors into loyal subscribers? Here's how to fine-tune your subscription offering for higher retention and profitability. From nailing the perfect discount to crafting irresistible welcome offers—this is how you increase your conversion rate.

Daphne Tideman, expert growth consultant, recommends these four tactics👇

🔴 Get your discount right:
 - If your discount is too low, customers might not be willing to lose that freedom for such a small discount.
 - If it's too high, it’ll lead to high churn. Avoid steep first-order discounts that may bring in customers who won’t stick around.
 - Test test test. There is no one-size-fits-all.
 - The sweet spot: Aim for a range of 15-25%.

🔴 Have an interesting welcome offer:
 - Give a welcome offer or starter kit that feels valuable without huge discounts. 
 - Think about extras that enhance your product, like free accessories that build loyalty without impacting price perception.

🔴 Sell the benefits of subscribing: 
 - Treat the subscription as its own product.
 - Communicate its value effectively on your website. Make a dedicated subscription page that highlights what the benefits are, what the value is, clear FAQs. Keep it specific and focused on what people care about and why they’d want to subscribe.

🔴 Build trust and flexibility into your setup: 
- Make subscribers feel in control. 
- Make it very easy to pause, adjust, or cancel their subscription, and be transparent about this.
- FAQs and visual elements can effectively demonstrate this flexibility, making it clear that they’re in control, further building trust.

 Ready to get more out of your subscription strategy?
Dive into the full video below to learn how.

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