GrowthHackingIdea - How to optimize referral programs
1. Personalize referral codes (domain/r/username).
2. Personalize landing pages (photo + name).
3. Create a referral competition among users.
Airbnb’s team created personalized referral codes and landing pages with a photo of the inviter. Referrals increased bookings by over 25% in some markets.
Source: medium.com
Cheers,Charlie Patel ;)
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