The Conversation - When ChatGPT beats Google search

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Artificial intelligence chatbots like ChatGPT are well known for occasionally “hallucinating,” or just making stuff up. While this is obviously a problem if you’re looking to get factual information from your interactions with ChatGPT, you might be tempted to think of these episodes as evidence of a creative streak.

They’re not. AI chatbots are very good at guessing which words should go together based on the astronomical amount of language they’ve digested. They don’t create anything new.

It turns out, though, that ChatGPT is adept at assisting people with certain creative tasks. Rice University business and technology scholar Jaeyeon Chung and a colleague put ChatGPT head to head against Google search to see how well each fared at helping people come up with ideas for a set of everyday creative tasks, such as making a toy from stuff you might have lying around the house.

The AI won, thanks to its superior ability to make connections between seemingly unrelated things.

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Eric Smalley

Science + Technology Editor

AI chatbots can give helpful suggestions. Carol Yepes/Moment via Getty Images

Asking ChatGPT vs Googling: Can AI chatbots boost human creativity?

Jaeyeon Chung, Rice University

As more people turn to ChatGPT instead of Google, research shows AI can be a better tool for creative problem-solving – though it still has its limits.

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