Drawbacks & competition increase conversions

1. Your prospects will search for competing solutions. By mentioning your competition, you prevent that search from happening. Readers feel like they’ve already done their homework, so they’re more likely to stick with your solution.
2. Describe your drawbacks. But give them a positive spin. Explain that your offering doesn’t include a particular feature because you focused more attention in another area — an area that’s more important to your target market.

Source: nickkolenda.leadpages.co


Cheers,
Charlie Patel ;)



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