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Charlie Patel, Owner of Media Assets Newsletter

“Keep Them Clicking, Every Time.”

Every piece of content you create should do one thing: make your audience want to stick around for the next. Whether you’re educating, inspiring, or just making someone laugh, the ultimate goal is to deepen trust and keep people engaged. Think of your audience as individuals deciding—every time they interact with your work—if you're worth their time. If your content doesn’t pass the “regret test” (leaving them feeling it wasn’t worth their attention), they’re less likely to come back. So, the bar is high, and it’s rising fast as the creator economy gets more competitive.

To stay ahead, track both numbers and vibes. Analytics tell you if you're hitting the mark by comparing current engagement with your usual baseline. But don’t ignore the human side—are people responding, sharing, or DMing you about your work? Indifference is the real enemy, not criticism. Trends dipping? Fix it quick. Every touchpoint is like a battery—charge it with great content, and your audience will forgive a miss here and there. Fail the regret test too often, though, and you’ll lose them for good. (LINK)

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