Google's ad tech empire rests on how well it can make these key arguments

Google's ad tech empire rests on how well it can make these key arguments

Lawyers will argue the government’s case is outdated, and Google's innovations don’t mean it’s obligated to share with rivals.

Additional coverage:

• As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it's also stepped further out of Amazon’s shadow.
• Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who's left that could make a move? Read this Diday+ Media Buying Briefing.
• This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.
• TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.
• Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions.
• As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes.