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Charlie Patel, Owner of Media Assets Newsletter

“Cross Promos That Don’t Suck (Finally!)”

Cross promotions are a tried-and-true growth hack for newsletter creators looking to gain quality subscribers without breaking a sweat. The concept is simple: you and another creator or brand promote each other's work. But here’s the kicker—quality beats quantity every time. Partner with folks whose content aligns with your audience and feels like something you'd genuinely recommend. Go for 3-5 strong partnerships over dozens of random ones. This keeps your audience’s trust intact while delivering solid results. Plus, if it works well, you can keep the collaboration rolling with more creative swaps in the future.

The key to nailing cross promos is doing your homework. Look for creators with active, engaged audiences—not just big subscriber counts. Tools like UTM tracking help measure results, and creating pre-written promo blurbs ensures your message lands just right. Don’t just swap with similar newsletters; explore adjacent audiences for fresh angles. And if you’re still figuring out your vibe or audience, take it slow—build your foundation first. Done right, cross promos not only grow your list but also foster meaningful relationships in the creator space. (LINK)

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