GrowthHackingIdea - Reduce friction, increase sales
1. A study at Amazon showed a 1% decrease in sales for every 0.1 second decrease in response times. (Kohavi and Longbotham 2007)
2. According to studies by the Aberdeen Research Group, the average impact of a 1-second delay meant a 7% reduction in conversions.
Source: blog.crazyegg.com
Cheers,Charlie Patel ;)
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