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1. Structure your video. The principles of comedy—setups and punchlines—that make short-form videos so effective apply to long-form videos, too.

2. Keep it dynamic. YouTube creators like Jesser excel in long-form videos by ensuring there’s always a new twist or reveal just around the corner.

3. Grab viewer attention early. The first five seconds of a long-form video are crucial for capturing interest. Movie trailer producers have long mastered this technique—creators should, too.

4. Create a strong hook. Subtle foreshadowing! Tease an exciting moment or highlight from the start to give viewers a compelling reason to keep watching.

5. Avoid static visuals. Change locations or apply creative effects. TikTok encourages dynamic long-form videos, and its expansive effects library is a great tool for adding flair.

6. Provide value through detail. Educational content often ranks high among YouTube’s sponsored videos for precisely this reason.

7. Solve a problem. Tackle common questions or debunk myths to draw interest.

8. Prioritize production quality. Platforms like TikTok reward creators who elevate their content with high production value.

9. Prepare like a director. Plan technical elements before filming. Approach your content with a director’s mindset to streamline production and maximize quality.

10. Be consistent and intentional. Stick to a defined aesthetic or style. Audiences prefer creators who maintain a consistent look and feel across their content.

Take a closer look at Tubefilter.

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Let’s get it on the calendar.

Airbnb’s global holiday campaign plays to the childhood anxiety that Santa won’t be able to visit your family when you’re on vacation for the holidays.

An animated and highly relatable Mr. Claus tries in earnest to access a hotel with packed elevators and glitchy key cards to drop off some gifts.

It’s a “Santastrophe.” But if you snag an Airbnb for your travels, he won’t have so much trouble.

“With many families preparing to travel this holiday, this newest ad in our ‘Get an Airbnb’ campaign shows how staying on Airbnb is Santa friendly, with many homes featuring room for a tree or a fully functioning chimney,” said an AirBnb spokesperson.